There’s something about a leather clad bad boy that just draws the eye. From classic biker jackets to edgy rock star looks, bad boys have been rocking this look for years. This editorial by photographer Marco Mezzani and modeled by Elite face Dominik captures this masculine look with an urban backdrop. This edgy fashion shoot features animal imagery and jungle printed pieces that offer a bold and eye-catching fashion statement.
Croll seamlessly interweaves history, style and music with pop culture throughout the book to create a comprehensive picture of bad boy fashion through the ages. Readers young and old, fashion students, style junkies, music fans, athletes and historians will find themselves riveted until the last page.
The book is broken down into sections with a list of eras and popular figures highlighting the key bad boy style influences. The first section covers the bad boy style of adolescent boys that was popularized by the American TV show The Outsiders and the rebellious punk movement of the mid to late 80’s led by bands such as the Sex Pistols and Kurt Cobain. Croll describes these subcultures and their emergence from underground adolescent cliques into mainstream society and provides fashion examples of how they continue to influence the style of men today.
Musicians and rappers such as Kanye West, Puff Daddy and Notorious B.I.G are also featured in this chapter. Notorious for his attention seeking style, Kanye’s style has evolved from preppy clothing to his internship at the Fendi fashion house to gender fluid attire and the launch of his Yeezy fashion line in partnership with Adidas. Puff Daddy is credited with creating the multicultural “ghetto fabulous” Sean John brand of designer apparel and is also known as the founder of Bad Boy Records.
Other artists such as the late graffiti artist Jean-Michel Basquiat and fashion illustrator Takashi Murakami are also covered. The bad boy fashion of artist Andy Warhol and his transformation from dandy to punk is also explored in this chapter along with the flamboyant fashions worn by model and singer Kelly Price and Vivienne Westwood. This chapter of the book also explores the evolution of the fashion brand Bad Boy and its expansion into combat sports gear with their sponsorship of jiu-jitsu champion Rickson Gracie.